Why Billboards?
Outdoor advertising isn’t just a relic from the past; it’s a timeless marketing powerhouse that keeps getting better with age. OOH (Out-of-Home) advertising is not only super effective but also a breeze to integrate into your marketing strategy. So why should you hop on this outdoor advertising bandwagon?
Stepping out.
Reality check: folks are always on the move! When’s the last time you drove down an empty street and thought, “Gee, I’m thrilled no one’s around!” Exactly, that never happens. Traffic’s up, the hustle’s real, and that’s a goldmine for outdoor advertisers. Embrace the gridlock and flaunt your brand where all those captive eyeballs have no choice but to feast on your message. It’s your chance to ride the wave and make sure everyone’s got your brand on their radar!
Less Expensive.
OOH is your wallet’s best friend if you’re all about that savvy spending game. We’re talking big wins in the CPM (cost per thousand impressions) department! OOH consistently dishes out your audience for a fraction of the cost you’d cough up on other media avenues like TV or online ads – sometimes double the spend.
Help your digital presence
OOH doesn’t just play it cool; it’s the ultimate hype machine for your online presence! Studies show that an OOH campaign, nearly half the crowd (that’s 48%, to be precise) is more ready than ever to click and engage with your mobile ads after seeing a billboard! And here’s the real deal, straight from the Nielsen playbook-After seeing an outdoor ad:
%
hit the online search bar
%
looked up the product on Facebook
%
tweeted their hearts out
%
hit up Instagram
Can’t touch us
Outdoor Advertising is the ultimate disruptor that’s absolutely bulletproof against the “skip” button frenzy. In a world bursting with info channels (TV, radio, and whatever happened to newspapers?) we can flip the channel, scroll past, or tech-savvy our way through most media, but not with billboards You can’t hit pause, fast-forward, or block it out. It’s always in your face, and you can’t help but pay attention!